We are

NinetyNine is the first Dutch inclusive agency focused on authentic disability representation. We provide strategic direction and connect brands with influencers, models, and experts living with a disability to create real, human campaigns and content that inspire trust and drive engagement.

We help brands see, represent, and connect with everyone. NinetyNine bridges this gap with a tangible solution: real people, real stories, measurable impact.

Why disability inclusivity?

Untapped market potential

Proven commercial impact

Authentic brand trust

Regulatory compliance

>50% of Dutch consumers connect to the disability community

Inclusive campaigns:
+50% higher engagement
2.5x faster growth rate
+27% stronger preference

76% of consumers expect real-world diversity in media. Build emotional connection and loyalty with today's values-driven consumers

The European Accessibility Act takes effect June 2025. Stay compliant and lead your industry with proactive disability inclusion

The current situation

That's 2.5 million people in the Netherlands

13% lives with a disability

0.6% representation

€87,3B spending power

Less than 1% of people with disabilities are represented in media

Dutch people with disabilities have a combined annual spending power of €87.3 billion

Ready to make a difference?

Whether you're a talent with a disability looking to connect with top brands, or a brand ready to authentically represent your audience through inclusive campaigns, we're here to help you shine and drive measurable results.